A Complete Guide to Shipping Labels for E-Commerce Sellers

In the world of e-commerce, shipping labels are more than just stickers—they’re essential for smooth and accurate order fulfillment. Understanding how they work and which type is best for your business can help you save time, reduce errors, and improve customer satisfaction.

1. What Is a Shipping Label?

A shipping label contains key details about your package—such as sender and recipient addresses, weight, tracking barcodes, and delivery instructions. Choosing the right shipping labels ensures your packages reach their destination efficiently.

2. Types of Shipping Labels
For most online sellers, there are two main types:

• Thermal Shipping Labels – Ideal for high-volume shipping; no ink or toner required.
• Laser & Inkjet Printable Labels – Perfect for small businesses using home or office printers.

3. Choosing the Right Format
If you’re printing labels in bulk, fanfold or roll formats (like 4"x6" thermal labels) are efficient and professional. Smaller businesses might prefer sheet labels compatible with standard printers.

4. Label Placement Matters
Always place your label on a flat, visible surface to ensure barcode readability. Pair them with sturdy poly mailers like the 6x9 Poly Mailers for secure delivery and professional presentation.

5. Keep It Consistent
Maintaining uniform label sizes and materials helps automate your fulfillment process and gives your brand a polished look.

By investing in high-quality labels and mailers, e-commerce sellers can streamline shipping operations, reduce mistakes, and deliver a better customer experience.